Break through the maze. SEO, PPC, SEM, analytics, A/B testing, conversions, hotspots, blogs, inbound vs outbound, the list goes on. Let American Web translate online marketing for you. Our seventeen years of watching online trends and consumer habits gives us unparalleled insight in selecting the right mix of strategies for your market and budget.
Reach your customers. American Web’s proven strategies in search engine optimization, pay-per-click advertising, email campaigns, and in-bound marketing tactics will create a funnel to direct searching traffic to your site.
Know your traffic. Directing traffic to your site is the first battle, understanding your visitors, what they’re doing and why, is the second. American Web will help you determine your action goals, and what your customers are doing in relation - whether they’re submitting lead information or making a purchase, or when and why they’re quitting the page.
Landing Pages and Consultation
Landing Page DesignAmerican Web's graphic design department and online marketing teams will consult with you to design a persuasive landing page, directing your targeted users towards a conversion goal (specific user action). The landing page acts as an extension to your email or ad campaign, funneling the user to purchase a specific advertised item, provide lead generation, or be presented with specific information. Landing pages provide critical statistics about the success of your marketing campaign and the consumer psychology of your market.
Online Marketing ConsultingGet the support of knowledgeable marketing and technology consultants as you plan your new campaigns and strategies. American Web is one call or email away when you need to pick the best software for the job, when it’s time to expand your ad campaign to the next level, when you need to choose between SEO or PPC. We help you ensure your decisions are on track to meeting your goals.
Search Engine Optimization (SEO)
SEO ConsultationAmerican Web performs a complete analysis of traffic, frequency and competition for online search terms relevant to your market, and place the most optimal terms inside your website to attract search engine traffic. SEO analysis also allows us to identify optimal terms for your Search Engine Marketing and Pay-Per-Click Campaigns and streamline your website to boost the long-term effectiveness of your online marketing.
SEO Campaign ManagementFor active Search Engine Campaigns, American Web will coordinate a series of strategies designed to continuously increase your search engine rankings and compete against the optimization of competitor sites. We focus on white-hat (Google approved) tactics that include link building, niche market identification, article writing, blogging, and content creation. As content and references to your site grow, your website will develop new search paths and gain standing with search engines, increasing the ranking and number of search terms for which your website is displayed.
Pay-Per-Click (PPC) Advertising
PPC Campaign SetupAmerican Web will research your industry and competitors to generate targeted search terms and phrases relevant to your customers. We then write your ad copy, setup Google Adwords and advertising network accounts, and launch your campaign. We monitor the effectiveness of your ads for one month, and adjust your ads once statistically valid results are available.
PPC Campaign ManagementAmerican Web will continuously monitor and optimize your keywords, placement, ad spend, and ad copy with the goal of decreasing your cost-per-click while increasing your conversion rate (desired customer action.) We provide ongoing optimization to help you get the most out of your marketing budget and keep your campaign effective against changing markets and user behavior.
Social and Email Marketing
Social Media MarketingAmerican Web will create and manage your social media accounts, including Facebook, Twitter, Google+, and Linked-In. We write and post unique, creative content designed to attract the attention of your primary demographics and inspire user-created content and feedback, with the intent of creating a “viral” word of mouth campaign. We will continually manage the friend groups and social circles of your social media networks, and perform online public relations as opportunities arise (new product releases, events, media coverage.)
Email MarketingAmerican Web will manage your email marketing by identifying desirable demographics and action goals of the campaign; purchasing contact lists; creating email content and corresponding landing pages; and track results through full-scale analytics. We will improve your ROI through analysis of consumer behavior and continuously adjusting the campaign to create a better funnel to catch your customer’s desired action.
American Web also offers full-scale newsletter management powered by our custom news-tracker software and hands-on content team.