GOLD RIVER, Calif., April 1, 2010 – Mix Media began a nationwide deployment of happy hour websites by launching the first web site in Sacramento: www.sacmix.com. "It’s simple. Everyone needs to eat," said Tim White, President of Mix Media, “In this rough economy, people crave both a good time and a great deal. We provide that information.”
In each local market, Mix Media syndicates content through media partners to make happy hour deals easy to find. In the Sacramento market, the media partners are Sacramento Bee and KOVR 13.
American Web Services created a custom happy hour database and integrated multiple national and local advertising networks. "Our team had a lot of fun testing the programming logic," said Ed Williams, Chief Technology Officer for American Web, “Let’s just say that we did plenty of off-site validation of the data.”
"Back when the real estate market was hot, we created a nationwide lead generation system and American Web was instrumental to our success," said White, “coming back to them for this project was a no-brainer.”
American Web provides custom web development, enterprise web hosting and online marketing services to a number of organizations, including Blue Shield of California, State Building Trades, and CENTURY 21 Select.