ROHNERT PARK, Calif., January 12, 2010 – You’ve probably seen them on the window of your local restaurant: a small grid of squares with an invitation to scan with your smartphone. Online search engines such as Google and Yelp are promoting these new barcodes, called QR Codes, to help blend online coupons with bricks-and-mortar offerings.
"You are going to be seeing a lot more of these in the next year," said Ed Williams, Chief Technology Officer of American Web, “we are seeing more and more applications for QR Codes to bring together together online and offline marketing.”
American Web is working with companies like Goode Printing & Mailing of Rohnert Park to place QR Codes on traditional marketing materials. "The Internet has reached into every market, every industry, including print," said Anthony Falcone, Director of Technology for GPM. “When we print a QR Code on a campaign, it helps our customers integrate online and print marketing investments.” Adding these elements to a print campaign significantly increase the ability to monitor the impact of a print campaign and provide a new channel for nurturing sales leads.
merican Web provides custom web development, enterprise web hosting and online marketing services to a number of organizations, including Blue Shield of California, State Building Trades, and CENTURY 21 Select.