Meeting subconcious expectations
Do you focus a website to appeal to the child? Do you focus on the parent? Who is more important, the user or the purchaser? Ultimately, it's both. A parent expects child-oriented themes, so even when your ultimate-target is a 30-to-50 something adult, pastel colors and child focussed images help the message meet the parent's subconcious expectations.
Girls Golf Prep combines two niche markets, crossing the sports industry with parent/child selling.
- Design focused
- Child/parent oriented design
- Sports oriented website